Frustration-Free Packaging: Circular Economy

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During my research about Circular Economy, I’ve found many great examples of companies that are minimizing waste and making the most of their resources.

Amazon, for example, has a project from 2008, called by “Frustration-Free Packaging” (a kind of certification). The product inside is exactly the same, but it comes without excess packaging materials.

They are partnering with brands and manufactures to deliver a better customer experience (packaging that is made of 100% recyclable materials, easy to open and designed to ship products in their original packaging, which eliminates the need for an additional shipping box).


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